Introducing the bot can be a good way to start. Source: Joybird The dos and don’ts of using Facebook Messenger bots DO set expectations clearlyįirst, make sure the user knows they’re interacting with a bot. Your Facebook chatbot can also follow up with people who abandon the conversational commerce process, like in this message Joybird’s bot sent 24 hours after completing the sofa-style quiz. Conversational commerce allows for personalized recommendations, lead qualification, and upselling.Īs your bot greets potential customers, it can identify their needs, ask basic questions, provide inspiration, and direct high-quality leads to your human sales team. With the right script, a Facebook Messenger chatbot can make sales.
This all leads to real business results: 83% of consumers say they would shop for or buy products in messaging conversations.
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And 14.5% say a chat box to speak with a company is a driver of their online purchases. More than 16% percent of people use social media messaging and live chat services for brand research. Automate salesĭon’t limit your Messenger bots for Facebook to customer service requests. This frees up more time for humans to address more complicated Messenger conversations that go beyond the capabilities of a Facebook chatbot. They’ll save time with instant answers to their questions, and you’ll save time by letting your Facebook Messenger chatbot answer the easy questions, like in this example from Canadian retailer Simons. Customers will be able to access the information they need, even if you’re unavailable. If you’re spending a lot of time helping people track deliveries, check your return policy, or book appointments, a little automation will go a long way. They also ask many of the same questions over and over (and over) again. Save time for your team and your customersĬustomers expect 24/7 availability, and they hate waiting on hold. Use these ads in tandem with your chatbot to target high-intent customers.
Chatbots can increase your rate of response, making it easier for people to get the information they expect in real-time, on a channel they already use.Īs a bonus, Facebook Messenger has sponsored ads, which can be targeted to people who have previously been in touch with your Page. The point is that your audience is already using Facebook Messenger, and they expect to be able to interact with your brand there when visiting your Facebook page.
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What is a Facebook Messenger bot (a.k.a Facebook chatbot)?Ī chatbot is a piece of automated messaging software that uses artificial intelligence to converse with people.įacebook Messenger bots live within Facebook Messenger, and can converse with some of the 1.3 billion people who use Facebook Messenger every month.Ĭhatbots are like virtual assistants.
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Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
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